May 23 Public Meeting for Preparation of EIR for "The Farm in Poway"

May 2019

The City of Poway will be hosting a public meeting for the preparation of an Environmental Impact Report (EIR) for "The Farm in Poway". The meeting will be Thursday, May 23, 2019, 6:30pm to 8:00pm, City of Poway City Council Chambers, 13325 Civic Center Drive, Poway. The purpose of this scoping meeting is to further define the issues, feasible alternatives, and potential mitigation measures that may warrant in-depth analysis in the EIR. Items that the EIR may address are: aesthetics, air quality, biological resources, cultural resources/tribal resources, energy, geology and soils, greenhouse gas emissions, hazards and hazardous materials, hydrology/water quality, land use and planning, noise, population and housing, public services, recreation, transportation/traffic, utilities and services, and wildfire.

“The Farms” at StoneRidge proposed plan moves forward with changes

March 2019

A proposed plan for the former StoneRidge Country Club property, "The Farms at StoneRidge," continues to move through the approval process with the City to become a ballot measure in November 2020.

Environmental Impact Report - According to Kevin McNamara, who is leading the proposed development, the City will be retaining a consultant to conduct an Environmental Impact Report (EIR) within a few weeks. A public workshop will be held some time in May.

Adjustments to Plan - Since the plan was shared with the community at an Open House last December, McNamara reports that several changes have been made:

• The approximately 3.5-mile trail will now be a single 10' wide trail rather than a dual use trail that would have accomodated horses.

• Swim and Tennis facility is being scaled down to a 3,000-5,000 square foot facility with a single pool rather than 25,000 square feet.

• Farmscape Gardens has been selected to plan, build, and maintain the community gardens. See farmscapegardens.com for more information about their projects.

• Dos Gringos has been identified as the agricultural operator for the development's approximate 30 acres of agrifields which are proposed to be planted with wax flower and protea.

What is the GVCA and why should you care?

The GVCA, also known as the Green Valley Civic Association, was founded in 1960 as a not-for-profit civic organization by neighbors living in Valle Verde and Green Valley. At that time, the area was an unincorporated community in the County of San Diego and the group sought to ensure better representation at the County level on big decisions affecting quality of life in north Poway. Over time, the GVCA became a major voice in how this area of Poway was developed and its leaders were instrumental in Poway incorporating as a city in 1980.

HOW we serve members
For nearly 60 years, we have kept ourmission to be an “association of citizens who come together to protect and improve the quality of life in our community.” Recently, we have been involved in providing the community factual information on ballot measures for:

• proposed development of homes and condos at the now closed StoneRidge Country Club

• a 240-room hotel at Maderas Golf Club

• fee increases for landscape maintenance districts (LMDs) along Espola Road.

To provide accurate and informative reviews of these ballot measures, the GVCA has met and discussed them with city staff, council members, consultants, community members and the owners/ developers. While these recent ballot measures did not gain the public supportneeded to pass, the proponents areevolving their plans and the GVCA will be there to examine and evaluate the future proposals and keep our members informed.

WHO we are & who else benefits
Our board of directors is comprised of seven volunteer members–all active and long-time members of the Poway community. (See our website for bios www.gvca.info). Excess funds are returned to the Poway community through donations supporting performances pre-sented by Poway OnStage at the Poway Center for the Performing Arts, Poway High’s “Grad Nite,” and most recently the Abraxas High School gardens project (see next page), and other local activities, events and groups.

WHEN you should get involved
Now is the perfect time. This letter kicks off our 2019 membership campaign. Your generous membership dollars help financially support our mission, our ongoing communications, and community giving.

We are not a homeowners association and your membership is completely optional. Our hope is that you find the mission and work of the GVCA to be of great value and that you join/renew to be part of an important organization. Newmembers join for FREE the first year.

Together with your voice, your support, your civic action, we can effectively address issues impacting north Poway, and also serve as a positive force for local youth and activities, and more, in the community.

We look forward to serving you as a 2019 member!

Steven Stone
President, GVCA

Timeline for “The Farms” development at the former StoneRidge property

The following is an approximate timeline of the Specific Plan and Prop FF process, provided by the developer, which culminates in a ballot measure in the November 2020 election. The GVCA is awaiting completion of all reports and studies prior to assessing the merit of this project and taking a position.

Cultivating growth at the Abraxas Garden

GVCA is proud to support a unique and worthy program at Abraxas High School: the Abraxas Garden located on the school’s former tennis courts on Pomerado Road.

Developed as a way to incorporate core curriculum in a student-led, hands-on learning environment, the Abraxas Garden won 2 National Gardening Awards in 2018: One for Community Beautification and the other was the Kellogg Civic Achievement Award. The Garden alsowon 1st Place in California for the Community Impact Award.

Since the Gardens began, over 5,000 lbs. of fresh produce grown at the garden has been donated to families in need in the community. They also have started a Farmers Market to raise money to keep the Garden running. The Farmers Market is open the first Wednesday of every month at Elements Café at the Poway Unified District Office. The market is supported by donations in which visitors ‘pay what you can’ and all proceeds go directly back into the garden for seeds, fish food, and other needs that arise.

Under the leadership of Bob Lutticken, Biology, Aquaponics & Agriculture teacher at Abraxas, students just completed a solar powered vertical herb garden (pictured here) which was made possible through a grant from the GVCA.

The Abraxas Garden is run through classroom curriculum, and over 100 students work in the garden throughout the school year including our Transition Program which includes students with special needs.

According to Lutticken, “This vertical garden runs 24/7/365 off the grid, and re-uses the same water over and over. The Vertical Garden was built with wheels so we can display it on other school campuses in the district, allowing us to teach other students about water conservation and the flexibility of solar power. Students will be building a twin model of this unit this quarter to expose a different group of students to this type of farming technology.“

Important public meeting about "The Farms at StoneRidge"

Learn more about the proposed development of the former StoneRidge Country Club. Local real estate investor, Kevin McNamara, is hosting a public meeting for the community to learn more about the project his company is proposing. 

The GVCA has not taken a position on this proposed development and is providing this information to keep you informed.

Information on the Proposed LMD

Voters rejected the proposed LMD 18-2. The vote was 56% "No" to 44% "Yes", with 57.44 percent of the 664 ballots returned. As a result, the proposed LMD assessments will not be billed to property owners and the existing assessments will continue. 

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Driving along Espola Road through north Poway is a beautiful sight with an abundance of trees, walking trails, and open space. It sets Poway apart from other North County communities. That beauty is at risk because the funds to maintain and rehabilitate the landscaping are limited; residents already have begun to notice a deterioration. To address this issue, the City of Poway is asking residents in north Poway to approve additional fees charged on your property tax bill via ballot to maintain this area known as a Landscape Maintenance District (LMD).

If you live in the impacted area, you should have already received your ballot to vote on creating this new LMD and the increase in assessments. 

 

THE PROPOSED CHANGES

No adjustments to these LMD assessments have been made since 1998 due to the passage of Prop 218 which restricted the city from increasing assessments without a vote. Since then, the cost of water, landscaping, tree removal, living wages, etc. has steadily risen. The city says there are no longer sufficient funds being collected to adequately maintain this area. 

The city proposes replacing the existing LMD 86-1 (encompasses more than one million square feet of landscaping and over 1,600 trees benefiting 954 assessed property parcels) with a new LMD known as 18-2, benefiting 1,137 assessed property parcels and increasing the assessments on most parcels located within the new LMD. 

PROPOSED LMD 18-2 MAP

EXISTING AND ADDED PROPERTIES TO THE PROPOSED LMD 18-2

THE METHODOLOGY TO DETERMINE THE NEW MAP

State law requires that when an LMD is modified, the city must review the proximity and benefit that surrounding properties may derive, and determine whether they should be included in the new LMD zone. The makeup of our city has changed over the years as neighborhoods have grown and shifted, and some properties were not included in the original LMD 86-1. Based on the assessment engineer’s report, staff has determined that additional properties should be included on the proposed LMD 18-2 map, and at different assessment levels, based on their direct benefit.

The GVCA addressed City Council at the March 6 meeting raising concerns about the zones and assessments not appearing equitable and rational resulting in a smattering of property owners bearing the full cost of funding maintenance and new landscape improvements that would seem to benefit all of north Poway.

CURRENT AND PROPOSED ASSESSMENTS

HOW MUCH ADDITIONAL REVENUE WILL BE RAISED WITH THE NEW LMD?

* Figures based on the Willdan Financial Services reports dated March 6, 2018 and May 16, 2017.

WHAT YOU CAN EXPECT IF THE NEW LMD 18-2 IS APPROVED

Landscape maintenance services help to maintain an aesthetically pleasing community, and also keep our thoroughfares safe and clean. The city says property owners should expect to see a generally higher level of service which would include more frequent tree trimming, leaf and litter removal, and general maintenance. However, there will probably be no dramatic, immediate impact. 

The city has said it would begin to set aside a portion of funds for major landscaping rehabilitation that would be phased in after 4-5 years at which time the city proposes that they would engage a landscape architect to create a concept plan and incorporate the community’s input into the final plan to improve the appearance and health of the district. 

WHAT HAPPENS IF THE PROPOSED LMD IS NOT APPROVED

If voters do not approve the new LMD, the existing LMD and rates of assessment will remain in place, and no additional property owners will be added to the district. City representatives have stated that they will do their best to continue landscaping and maintenance with the funds available, but warn that existing funding is not adequate to keep up with our current needs, and the situation will likely get worse as costs continue to increase. 

REQUIRED VS. NECESSARY

Most landscaping is not absolutely necessary in these areas, but provides an aesthetic benefit to the community. Well maintained landscaping can add to a community’s appeal and have a positive influence on home values. Services such as tree trimming and removal, however, are required for public safety. 

YOUR VOTE

Only the parcels located within the LMD which are proposed to be assessed are eligible to vote. The determination will be made by a majority of the voting parcels. Votes are weighted based on the dollar amount of each parcel’s assessment. The City Clerk will collect the ballots and present the tabulation at the May 1, 2018 City Council meeting. If a majority of the weighted ballots support the new 18-2 LMD new assessments will be imposed for the property tax bills effective fiscal year 2018-2019. If the ballot does not pass, the current LMD and assessement will remain unchanged. 

UNDERSTANDING LMDS

LMDs were created many years ago by developers as a way for property owners to pay for enhanced landscaping and improvements beyond those generally provided by the city. The district is responsible for maintaining all irrigation and sprinkler systems, turf, trees, shrubs, and bushes in medians and public rights-of way. Monies collected from LMD assessments are set aside for the exclusive benefit of each district and can only be used for maintenance and improvement of that specific district. 

2018 Candidates Pre-Forum Q&A

We asked the candidates some “Pre-Forum” questions prior to the upcoming forum. Please click the ORANGE buttons below to read the Pre-Forum Q&A.

Attend the Forum for additional live and audience questions

Wednesday, October 3rd at Painted Rock Elementary School

• 6:30 PUSD Board-District B

• 7:30 Poway Mayor / Poway City Council At Large

• 8:30 Poway City Council-Districts 1 & 3

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City Council Districts

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StoneRidge Country Club - a new land use plan in the works

A real estate investment group, led by local resident and businessman Kevin McNamara, recently has acquired an option to purchase the shuttered StoneRidge Country Club property and has put forth a conceptual land use plan for community input. To better understand the proposed plan and how it would impact and/or benefit local residents and the greater Poway community, the GVCA contacted Mr. McNamara with a series of pointed questions. The following is the verbatim Q&A.*

PLEASE NOTE: The GVCA does not endorse or oppose any proposal at this time. We are providing this information to the community to keep you informed and to encourage your constructive input and comments. Any change in land use from the current OS-R zoning of this property will require a public vote known as Prop FF.  

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Q & A WITH KEVIN MCNAMARA, AUGUST 2018

Click here for downloadable PDF

As a preface to our comments, I want to stress that this is just our first draft of a plan.  We are continuing to try and improve it. For example, the access to houses off of Cloudcroft Ct was an oversight and is currently being adjusted.  The homes will be accessed internally from the beer garden area.  We are looking for input from the community and encourage you to send us your comments, ideas, or criticisms to YourPoway@gmail.com. I answer all the emails.

Kevin McNamara

1. Why did you decide to pursue development at SRCC at this time and so soon after the previous ballot measure failed?  Stoneridge has become an uninhabitable building, often vandalized, surrounded by a deteriorating vacant lot.  The trees are dying and the future condition of the land is hopeless unless something is done.  It is a fenced in property with no connectivity to any other open space or natural habitat that will never be a functional property for Poway residents unless we do something.   I’d like Poway to determine its own fate.   I feel that I have a singular resume to get something of quality accomplished and I enjoy challenges.   After the election I felt the opportunity was there if a local person pursued a true vision that is reflective of Poway.   
    

2. What experience do you have in this type of development?  We’ve assembled a team of long time land and entitlement experts; including local Poway architect Roger Basinger.  We will also retain an agricultural expert as part of the team as we are looking at this project as an “Agrihood”.  I was Planning Board Chair in Penasquitos for a number of years in the late 80’s and early 90’s, and we were responsible for negotiating a large number of development agreements in the City and County.  These included the 12,000 acre Future Urbanizing Area, 4S Ranch, SR 56, and the Black Mountain Open Space Park.   I learned quite a bit and feel that we were quite effective and represented the community well.   I started in real estate in 1974 so I’ve been around for a while. 
    

3. Why do you think the community would support rezoning the property to something other than the current Open Space-Recreational (OS-R)? Poway voters are smart.  If the property was to retain the OS-R designation under the current ownership, it would sit fallow and no enhancements or beautification could be anticipated onsite.  Under our proposal a Specific Plan would, very unambiguously, land plan the property with a variety of wonderful amenities for use by all Poway residents.  If a high quality project with community appropriate density and product type with public amenities and permanent open space goes through the entire planning process, which has never been done prior to a Prop FF vote, why wouldn’t there be strong support?   If the project is approved, Poway residents will once again have full use of the property.
     

4. How many and what types of housing units will be proposed?  We are planning approximately 162 homes to help serve empty nesters, young families, and residents that want to be part of an agrihood development.  We are also proposing an approximate 100 ft. buffer between existing homes and any new development.  Our concept is unique and will be a wonderful addition to Poway We are still in the early stages but we are looking at farm-style single family detached and twin homes to help stay in character with the surrounding community.  
    

5. What commercial and/or public uses will be proposed?  The proposed project is full of amenities for all Poway residents.  There will be thoughtfully designed community gathering spots.  The proposed design includes several ponds, pocket parks, community gardens, all connected through a series of trails.  A proposed four acre Swim and Racquet Club as well as a beer, wine, and coffee garden.  We are working on including potential vineyards, hops, and/or flower growing operations.  As well as a traditional country barn built as a community center and a new clubhouse to highlight Poway character.  In addition to all of this we are proposing a Butterfly Vivarium which brings a unique quiet beauty to the project.  All of this will be processed under a Specific Plan which will prevent deviations from whatever City Council approves - that includes preventing any increase to density or intensity of use.  
    

6. Will a golf course, tennis courts, pool and/or clubhouse be part of the proposed plan? If not, why not?  We are planning a new Swim & Racquet Club with a clubhouse which would be available with a membership or fee to the public.  We are looking at 5 new lighted tennis courts, 4 new paddle tennis courts, and 2 swimming pools with one being a 25 yard 4 lane pool lap pool and the other a family pool.  There will not be a golf course.  The CUP that Stoneridge operated under was automatically terminated six months after the gates were closed.  Golf is not financeable or profitable anymore.  We’ve talked with four different golf consultants and the unanimous opinion is that there is no chance for success.  
    

7. How would the proposed development be similar to the "Agritopia" development in Gilbert, AZ?  We are planning several community gardens, private gardens, a huge picnic area, as well as some professional agriculture cultivation.  It will be a great place for empty nesters or young families to live.  Agritopia is a great project.   It is a model of how an agrihood can work.  We are trying to enhance that model with additional amenities available to all Poway Residents.
    

8. How will Poway residents benefit from rezoning the property to the proposed development?  There will be absolute certainty on what will happen.  The property will be enhanced and not left fallow.  The City Council will, hopefully, work with us to approve the project and then the voters will have their say.  There will be no empty promises.  The project will be set in stone per Council Approvals and the associated Specific Plan, so voters will know exactly what they are voting to approve.   The proposed amenities in addition to, the neighborhood Beer, Wine, Coffee Garden and available memberships to the Swim & Tennis Club will include several ponds, a 4+ acre butterfly farm, a potential greenhouse area for the garden clubs, a possible 1.5 acre permanent home for the Poway 4H, open space and agricultural areas that will be dedicated as permanent open space, hiking and biking, horse trails, the barn as a community center and all of this available to the public. 
    

9. How will you gather and incorporate input on the development concept?  We have had a few neighborhood meetings so far.  We’ve postponed quite a few more until we get the housing defined so we have at least a more refined project to discuss. We’ll try and have as many neighborhood meetings throughout the city as possible.  Anybody who wants to meet with us can just email us at YourPoway@gmail.com and we’ll schedule something.  After we submit our plans to the city then the city will host a number of public workshops.  This campaign will be as grass roots as it gets. 
    

10. Regardless of the Environmental Impact Report (EIR) results, how would you mitigate impact on schools, water/sewer usage, traffic, noise, etc.?  I can’t answer this yet.  We will study the impacts and any mitigation that is appropriate through the design of the project.
     

11. What would property owner Michael Schlesinger's involvement be in the development?  Mr. Schlesinger does not have any involvement in this project, publicly or behind the scenes.  I’ve never met him, talked to him, or sent or received an email from him. The option was negotiated for me by a broker.  Mr. Schlesinger will only regain control of the property if the Poway residents vote no on this project. 
     

12. Will a specific plan be presented to the City of Poway for approval prior to the measure going to a rezoning vote?  Yes.   The entire process will be public.
     

13. Will you collect signatures to qualify for a ballot measure or directly seek council approval?  We plan on the City Council, if they approve the project, putting this on the ballot.  If we decide to get signatures they will only be a sign of support not collected by paid gatherers.   My partners and I may come knocking at your door to keep communication open and rally support. 
     

14. If the measure is approved, what assurances will the public have that more development will not be requested in the future?  The project will be processed under a specific plan which is the mechanism used to prevent any increase in density or intensity.  This means that the project the City Council approves, will be the project that the City residents vote on, and will not be subject to any change through a future Prop FF vote.  
     

15. When do you expect this to go to the ballot for a public vote?  November 2020.
     

16. Will affordable housing be part of the project?  No

Junk at Valle Verde house: a Public Nuisance

Neighbors tired of seeing junk accumulated in the front yard of a home on Valle Verde Road across from the Valle Verde Park for many years may finally see it cleaned up. City Council will consider at Tuesday night's council meeting a motion to declare it a "public nuisance" and order the property owner to clean up the mess. If not cleaned up, the City will do it and place a lien on the owner's property. (Read an excerpt of agenda item 3.5 here)

The GVCA supports the City's initiative to get this property cleaned up.  Show your support by letting City Council know by speaking at Tuesday's 7pm council meeting or by emailing council members regarding agenda item 3.5.

Planned removal of Trees at StoneRidge

The owner of StoneRidge has contracted with a tree company to dig up, remove and sell trees located on the former golf course. The GVCA has discussed the situation with City representatives and have been told that the owner is permitted to remove trees without a permit as long as they are not listed as a City of Poway "Heritage Tree" or native trees such as Canyon Live Oak, Coast Live Oak, Englemann Oak, and California Sycamore. The City is monitoring the situation and if any trees require a permit the City's approval will be required.  We also have been told by council members that there is no movement at this time to revise the municipal code on trees in direct response to current activity at this specific property. 

FROM THE CITY MANAGER

The City has received several inquiries regarding the planned removal of trees at Stoneridge Country Club, as well as requests for the City to take action to address the removal.  The Poway Municipal Code Chapter 12.32 addresses tree removal on private property.  Since Stoneridge Country Club is private property,  the owner is permitted to remove trees without a permit so long as they are not native trees or heritage trees.  Essentially, native trees are oaks and sycamores.  To the City’s knowledge, the trees in question are eucalyptus and pine.  City staff has made the property owner and the nursery aware of the restrictions around native trees.

If the trees were located in a public right-of-way, then a tree removal permit would be required.  Again, it is the City’s understanding that the trees in question are not in the public right-of-way. 

The property is zoned OS-R (not commercial) and the property is vacant, without an active operation of any kind.  Therefore, a tree removal permit is not required under section 12.32.150.

Following the November 2017 election, the property owner terminated water service to the property. Therefore, the trees are not being watered and the City cannot compel the property owner to irrigate the property.

Changes to the City’s Landscape Maintenance Districts and how they could impact YOU

Driving along Espola Road over the last few years, have you grown dismayed at the deterioration of the landscaping along the road, as well as other key roads (known as Landscape Maintenance Districts) in the community? The City is proposing to increase taxes with the promise of updated landscaping in these areas. 

Per our request, the City has provided the following update on its plan for improving services in these areas (we have bolded some text for emphasis):

A Landscape Maintenance District, or LMD, is an area identified to provide benefitting property owners the option to pay for enhanced landscaping and other improvements, and services beyond those generally provided by the City. There are ten LMDs in Poway. The LMDs were formed in the 1980s when many of Poway’s neighborhoods were first being developed. They cover the cost of contract labor for tree trimming, gardening, litter control, weed abatement and other upkeep and general maintenance (above baseline services provided by the City), as well as costs for water and electricity. LMDs are funded through an assessment on annual property tax bills. The assessment rates, which can vary by zones and LMDs, have remained unchanged for decades. Unfortunately, the funds being collected through the assessment are no longer sufficient to adequately maintain some of the City’s LMDs.

The City is addressing two LMDs this year: 83-1 and 86-1. 

• LMD 83-1 encompasses the Arbolitos, Twin Peak/Kindercare, Kent eld Estates, Diroma Estates, Kent Hill, Country Creek, Rio Court, Park Village, Midland Estates, and Poway 16 neighborhoods/ subdivisions.

• LMD 86-1 includes Bridlewood, Old Coach, Piedmont Park, Stone Canyon Ranch, The Grove and Vision, Huntington Gate, Serenata and Green Valley Estates.

The City has taken short-term measures to reduce landscape services and watering schedules to minimize costs in each LMD. Over time, natural deterioration has affected irrigation systems, trees, plants and other landscape features. As the City plans for the long-term, it will invite property owners within each LMD to meetings to discuss how the funding shortfall and maintenance needs can be addressed. The LMD funding shortfalls leave the City and affected property owners with two options. The first option is to further reduce the maintenance services provided so that expenses are in line with revenues. While this is possible, the City is concerned about the poor appearance that will result from further reducing maintenance services. The second option is for property owners to approve a new re-engineered LMD (referred to as 18-1 and 18-2 respectively) with revised assessments, including an annual index (CPI) to ensure that future assessments keep pace with inflationary cost adjustments.

The City held informational meetings with LMD 83-1 owners in November. Staff will invite LMD 86-1 property owners to participate in informational meetings in January. These informational meetings precede a ballot that will be mailed in March 2018 with options for the future upkeep of landscaping along main roads, neighborhood entryways and common areas within each LMD. Ballots will include an option to vote to increase the assessment rate, which will include an annual CPI index, to restore and improve service levels and reinvest in landscaping and maintenance. The outcome will be determined by the majority of the ballots received.

For more information, including an interactive map with proposed assessments for LMD 83-1 and 86-1 (newly reengineered as LMD 18-1 and 18-2 respectively), visit the City’s website at http://poway.org/930/LMD-86-1-2018-Ballot-Measures

A Future Together Without StoneRidge

President's Message Winter 2018

With the “No” vote outcome of the Measure A/StoneRidge special election last November, and the club’s permanent closing, many important questions remain and new ones arise. As we have done since 1960 with many issues facing north Poway, the GVCA will continue to serve as a watchdog, provide factual information, and be an advocate for our members and the community.

• Moving forward, here is what we know about the property based on input from the City and property owner:

• The club is permanently closed and irrigation has ceased; the owner has no intention of reopening the facilities.

• The perimeter of the property has been fenced off.

• Maintenance of the property’s landscaping will include only required fire management maintenance per city code.

• The property is not for sale; the owner will consider any plan put forth by the community that is supported by the entire community.

We would like to thank our members and north Poway residents who contacted us before and during the Measure A campaign. Your input is important to our board as we consider critical issues such as this.

As time continues to pass, we encourage residents to move beyond the divisiveness that arose from Measure A so that someday this 117-acre property can once again be a centerpiece of our community. 

Steven Stone
President, GVCA

Big Decisions Impacting North Poway

President's Message Winter 2017

POSSIBLE REDEVELOPMENT AT STONERIDGE COUNTRY CLUB

Redevelopment plans are under serious consideration for StoneRidge Country Club and golf course. Over the last six months, Poway Open Space, Inc., a non-profit group formed by club members to preserve the golf course at StoneRidge, has been meeting with representatives of property owner, Michael Schlesinger, to reach an accord on potential redevelopment plans. On November 2, the Board of Poway Open Space met with a representative of Roni Hicks, Schlesinger’s consulting firm, and developer Cal Atlantic, to review the owner’s proposal that resulted from the planning group’s efforts. The Poway Open Space Board unanimously voted to endorse and actively support the StoneRidge Redevelopment plan and affirming Prop FF vote that:

• Limits residential development to less than 15 acres (12%)

• Delivers no less than an 18-hole par 70 course

• Designs and constructs a brand new clubhouse for members and the community

• Provides that the residential development be limited to 12 units per acre

• Caps residential unit count (no more than 180 units)

• Restricts residential development to an age qualified 55+ community (no impact on schools and reduced traffic impact)

• Models development after Auberge in Del Sur by CalAtlantic

• Limits height to no more than two stories

• Records a Conservation Easement on the 105-acre golf course to insure it is permanent open space

• Provides StoneRidge Golf Course is maintained in a first class standard throughout the City of Poway’s entitlement process

• Allows for complete community input and involvement in the entire process

NEXT STEPS 

CalAtlantic is in the process of creating a land use map and plan for community review and input at an open house to take place sometime in the next few weeks. If the owner and developer decide to move forward this year, in accordance with the provisions of Prop FF, they will be required to gather signatures to place a measure on a special ballot to gain voter approval for a land use change that allows for housing.

GVCA’S POSITION 

Over the last 18 months, GVCA board members have met with the property owner, Roni Hicks representatives, the Poway Open Space group, as well as City Council members to gather information and provide preliminary input on potential redevelopment of this property. While we are encouraged by the level of cooperation between the property owner and lead stakeholder Poway Open Space, the GVCA will take a formal position when a land use map and plan have been made available.

Measure W - Maderas Hotel defeated

Last November, Poway voters rejected a measure sponsored by property owner/developer Sunroad Enterprises that would change the land use at Maderas Golf Club to allow for a 240-room hotel. The measure failed by a margin of 680 votes (51.46 - 48.54%). The GVCA took a position against this measure due to a lack of information, transparency and outreach to the community prior to being placed on the ballot. Regardless of how you voted on this issue, we thank you for taking the time to learn about the measure and how it could impact the area. 

If the developer decides to bring forward a measure again, we strongly urge Sunroad to develop a land use plan/map and engage the community early in the process so that voters have a clear and complete understanding of what the proposed development would entail. 

Measure W: Don’t be Fooled – VOTE NO ON W

Whenever something is labeled a “no brainer” it should set alarm bells off in your head.  The prospect of a 240-room hotel complex at Maderas Golf Club off of Espola Road is ringing like a 5-alarm fire drill.  But the developer of this proposed project, Sunroad Enterprises, is tone deaf. They failed to garner input from the community before slipping the ballot measure request onto City Council’s agenda just under the deadline for it to appear on the November ballot. 

No vetting by the community or council. No plan presented. (Drawings were later rendered in haste to tempt residents with eye candy.) Very few residents even knew the proposal was being brought before council.

The desperate flood of Yes on W postcards residents have received leading up to the election are disingenuous and transparently misleading. Emblazoned with buzzwords like “guarantee“…”good neighbor” …“quality of life” …”funding for parks, libraries and paramedics” … these campaign promises are empty and patronizing to Poway residents. 

Magical thinking
Some may like the idea of new tax revenue brought into the City on someone else’s shoulders (via a Transient Occupancy Tax paid by hotel guests). But where is this magical $1.5 million the developer keeps touting coming from? What is the formula? Is it based on near-complete occupancy of a 240-room resort?  It should be noted that the sprawling Rancho Bernardo Inn is 287 rooms. Neither Sunroad nor the community has any say in how tax revenue, which would go into the general fund, would be spent. 

No guarantees
If Measure W passes, the die is cast. The land would be approved for a hotel development up to 240-rooms for the current and future owner of the property. Critical decisions on location, square footage, height and more would be in the hands of city staff with approval by three members of a future city council.  

Skirting an updated Environmental Impact Report?
Council approved putting Measure W on the ballot based on a 26-year-old Environmental Impact Report. Key factors such as density, traffic, water, and fire safety have changed significantly since the 1980 report. The developer will do whatever it can to limit the extent of any new EIR that would be required by the city.

Questionable history
Sunroad is a developer with storied and questionable business practices, including having to remove the top two floors of an overbuilt office building near Montgomery Field and a pay-to-play scheme with the City of San Diego. 

GVCA has your best interests
The GVCA has been a watchdog for the quality of life in Poway since 1960. We keep an eye on issues such as water rates, inappropriate variances, fiscal responsibility, as well as support of local youth activities and events. 

Vote NO on W

We know Poway residents are smarter than the developer gives us credit for. Demand honesty, more information and transparency at the ballot by voting NO on W.

Be sure to read our arguments against Measure W in your voter guide.

Vote No: Measure W Maderas Hotel

When the idea of allowing a 240-room hotel development at Maderas Golf Club (Measure “W” on the November ballot) first surfaced in the public arena this summer, it elicited a variety of reactions from residents: curiosity, excitement, skepticism, opposition. Before taking a position on this potential land use change and major development, the GVCA board did its homework.

Upon learning that a land use request and ballot measure would go before a vote of City Council on July 19th, the GVCA had a mere two weeks to research the facts. In that time, we:

• Obtained public records from the City Clerk’s office related to the land use request, including the Original Specific Plan, the Amended Specific Plan, and a recent traffic study
• Conducted an email poll to gauge support or opposition of the proposal
• Met with a representative from Sunroad Enterprises, the property owner and developer
• Contacted City Council members

PROCEED WITH CAUTION

What we learned (and didn’t learn) left us with more questions than answers. Because the GVCA had serious concerns about the size of the development (akin to the 287-room Rancho Bernardo Inn), the potential impact (traffic, fire safety, water usage, noise, visual), and the hasty process by which the measure was brought to Council, with little to no information or input from the community, we cautioned Council against approving the applicant’s request. 

WHERE WAS THE VETTING?

With the exception of Councilman Dave Grosch, City Council approved the proposal without questioning the 26-year-old Environmental Impact Report, the appropriateness of a 240-room resort, the validity of a promised $1.5 mil in hotel tax revenue, or preliminary support from the community, 

A development of this magnitude and potential impact, demands proper vetting by the City Staff and City Council on behalf of the residents of Poway before reaching the ballot, not a rubber stamp of a vague and open-ended ballot measure which simply states:

Do you approve Specific Plan Amendment 16- 002 as adopted by the Poway City Council to amend the Old Coach Golf Estates Specific Plan, to allow development of a hotel with up to 240 rooms on the existing Maderas Golf Course site located at 17750 Old Coach Road?

Voters need a clearer understanding of what it is they are voting on and the impact their decision could have. It should be noted that a hotel was not approved in the Original Specific Plan due to community concerns. 

KEY DECISIONS OUT OF VOTERS HANDS

Without additional parameters on the land use (i.e. height limit, square footage, etc.) spelled out on the ballot, these key decisions will be left up to approval by a future City Council if the measure passes. The promise of community workshops cannot ease serious concerns about the recent disconnect in communication between Staff, Council and the community on major projects and developments.

LETS GET IT RIGHT

The GVCA is fully supportive of a thriving economic environment in Poway. We are active members of the Poway Chamber of Commerce and its Board of Directors, and proud supporters of Poway OnStage performances at the Poway Performing Arts Center. In order for a major hotel development in Poway to be a win-win for everyone involved, we need to get it right BEFORE it reaches the ballot. Measures such as this require more information, honesty and transparency. Voters should demand it by voting NO on W.

Candidate Responses to GVCA's Questions

As the November election nears, one of the roles the GVCA has traditionally taken is to inform the community about the candidates who are seeking local office for Poway City Council and Poway Unified School District.  As such, we asked the candidates questions relevant to the concerns of our community. 

Presented below are the candidates' verbatim responses.

Future 240-room hotel at Maderas Golf Club now in voters' hands

At the July 19, 2016 City Council meeting, council members laid the groundwork for a large hotel development at Maderas Golf Club, voting 4-1 to approve a request by the club owner to modify their specific plan to include a 240-room hotel (Councilman Grosch opposed), and approved the measure that will be placed on the November election ballot. The application was brought to the City with short notice in order to meet the deadline to appear on the election ballot. 

Council also approved an addendum to the 1990 Environmental Impact Report (EIR) stating that there is no new information of substantial importance which would result in new significant or substantially increased adverse impacts as a result of the development of a 240-room hotel.  

The GVCA asked Council to reduce the number of rooms and include basic project parameters (i.e, square footage, size and mass) in the language of the ballot measure. Our request was denied with a unanimous vote. Neighbors also addressed Council with concerns about relying on a 26-year-old EIR, increased noise, lack of wildfire escape routes, and traffic/safety issues resulting from a 240-room hotel in this otherwise quiet rural setting.

The GVCA recognizes the economic importance to the City which is expecting to receive $1.5 million per year of hotel tax revenue from this development and the desire to keep Maderas as one of the top golf courses in the country. However, we are disappointed that Council chose not to include additional project information about the location, size and scale of the development in the ballot measure so that voters have a better understanding of what they are being asked to consider at the November 8th election. 

Maderas Golf Club asking City Council for a land use change allowing a Hotel

The Maderas Golf Club opened in Poway's Old Coach area in 2001. Aidan Bradley

As reported by Steve Dreyer of the Pomerado News "The owners of the Maderas Golf Club will be asking the Poway City Council to place on the November ballot a measure that, if passed, would clear the way for them to propose a hotel on the Old Coach Road property.

Bob Manis, the city’s development services director, said that Sunroad Enterprises is interested in building a hotel of up to 240 rooms but that the specific plan covering the Old Coach area would first need to be amended to allow the use. That would require a citywide vote under Proposition FF. The specific plan covers land uses within the two Old Coach luxury residential developments and the golf course.

If the measure passes, Sunroad would then be able to proceed with proposing what Manis called a “boutique hotel/resort.” The plans would be subject to a thorough City Council review, including public hearings, he said.

The matter is scheduled for the council’s next meeting, at 7 p.m. Tuesday, July 19, 2016."